50 Years of Service and Counting!
From the first day the Alsaker family opened Broadway Flying J in 1963, highway travelers, local residents and professional drivers have been experiencing a winning combination of service and caring from Broadway employees who are committed to going the extra mile for their customers.
Fifty years ago, Don and Bernice Alsaker opened the doors to their business that is now run by their son, Dan Alsaker. Alsaker started working at the family business in 1972 — the same year he graduated from college with a business degree. “During one of my first days onboard, my dad approached me and told me he was going to put me on a half-day schedule. It was a 12-hour schedule and I could pick any 12 hours I wanted,” Alsaker said. “We all worked 12-hour days to keep the doors open.” By going the extra mile, Broadway differentiates itself from the competition and creates a caring, family atmosphere that had endured. Broadway has grown from one location and now has over seven travel plazas, four restaurants, two quick-serve chains and six casinos. While many things have changed since Broadway opened, the company’s commitment to its employees and its customers has stayed the same. Broadway’s commitment to its employees provides the groundwork for the extraordinary care they give the customers. “If you are ever on the road and see a Broadway Flying J, be sure to stop by and experience the power of going the extra mile,” Alsaker said.
Early on in its existence, Broadway committed itself not only to its customers, but also to its employees. The company’s mission, “We make ordinary people, extraordinary,” is evident in the amount of trust Broadway places in its employees. “We empower our employees to do whatever necessary to help customers and provide service that exceeds their expectations. We call it going the extra mile,which has become our motto. We have developed a unique brand of service that has made us successful,” Alsaker said.
He continued, “Going the extra mile is the small distance between the welcome customers get when they walk in the door and the thank you when they leave that we encounter everyday.” Alsaker has countless stories of employees who have gone above and beyond the call of duty, including one who volunteered to drive a frequent customer to his dialysis. “Our employees respond to being able to make a difference and we try to reward ‘Extra Mile’ service whenever possible,” he said.